The next interview in our Wireframing Marathon is held with Mark Vernon, the owner and founder of iPlotz. Mark’s latest app has very quickly attracted many users by providing not only online wireframing and prototyping possibilities, but also project management part. Mark shares his vision on a perfect wireframing solution and ways to build one, hints that there is a new long-awaited feature to be launched in several weeks.
CIO Happy Hour (CHH): Mark, could you please briefly introduce yourself and tell us what iPlotz is in one sentence?
Mark Vernon (MV): I’m the founder of iplotz.com , which offers both an online and offline wireframing and prototyping application.

CHH: You started iPlotz development a year+ ago as internal tool? Even at that time there were some other mature competitors in wireframing e.g. Axure. How did you define your niche and whether has your vision changed since you’ve started?
MV: There were a couple of products out there like Axure and Omnigraffle but these were desktop apps, not suitable for online collaboration which I wanted to use between our USA office and our offshore developers. Since then the vision hasn’t changed too much, just adding features as users ask for them.

CHH: In January after 2 weeks of launch you reduced the subscription price. Price changes always cause negative feedback: when they go down, the older subscribers don’t like that they have paid more.  Tell us about your experience with pricing tactics.
MV: At that point we didn’t have any paying subscribers so that wasn’t an issue – I don’t think we need to change pricing now, but if we ever do, we would always offer a refund to existing users, or some other method of compensation.

CHH: iPlotz supports a lot of languages including Chinese, Japanese and Hebrew, which broadens your audience.  Who are you main targets geographically?
MV: As always, the USA is the biggest market, but for offshoring many developers are in China, Russia etc, and it makes sense for them to be using local variations. It’s very easy for us to add new languages, so no point in limiting our market geographically.

CHH: Since you’re updating iPlotz with new features on a regular basis as well as fixing bugs, QA questions pops in mind.  How effective is bug hunting done by your clients? Is in-house testing more efficient?
MV: It will always be a mix of clients finding bugs and us tracking them down. Users have so many different ways of doing things, that unexpected bugs are found. However, we are working a lot more on finding and fixing bugs before release of each update. This means the updates may come less often.

CHH: iPlotz is designed as a tool for making lives of web designers and developers easy. So far none of the solutions on the market can respond to the need of converting graphic wireframes into HTML/CSS mock-up to test complicated interactions.  Do you have such a feature on a to-do list?
MV: We have been working the last 2 months on HTML export, and this can be seen on our staging server at http://iplotz.com/staging/ – Should be released in the next couple of weeks. We have also started to make components interactive to improve the prototyping within the application itself.

CHH: Your competitors are trying to hit the enterprise market with hosted versions of their tools, integration connectors, etc. How do you see an iPlotz’s users in a year: who they are and how iPlotz helps in their work?
MV: We are finding a lot of companies with 5 or more users signing up, which makes sense since that follows our own profile as users. Now, we are currently creating a complete project management web app to go with the AIR app, so that companies can manage workflow better. As more and more work gets done remotely or between different offices, we want to create the tools and sites to help manage it all.

CHH: iPlotz has reached the semi-finals of ‘The Best of RIA 2009′. Our congratulations! Did you employ any special tricks to achieve such a great result, or is it simply users’ tribute to a great product?
MV: I’ll claim the 5th amendment on that… :) Suffice to say, it was fun to participate and the end result was extra traffic and more people using the product.

CHH: iPlotz is on twitter and several other social media resources. How do these tools help iPlotz? What is primary usage of social media? Is it a decent lead-generation source?
MV: Twitter allows us to keep a real time view of what people think of iPlotz, and we also keep en eye on search keywords to track competitors and user needs/questions. As long as you are helping users and not spamming them, it’s a fairly good lead generation tool.

CHH: Investments: Are you going to attract massive investments for the further development of iPlotz? Can you share the new features we can expect?
MV: We don’t need massive investment, but in any case I am the source of any financing. After the next release we’ll be concentrating on the project management features and usability features of the actual application. Anything more will be as a response to user requests.

CHH: Mark, thanks for the answers and we look forward to see iPlotz evolving into an ultimate prototyping solution!